Brad Novak, a travel advisor with AMA Travel in Calgary, has recently experienced a major breakthrough by winning a coveted spot on Quark Expeditions’ prestigious Arctic Sweepstakes. This is a critical event for Novak who, despite being known for specializing in tropical vacations, is now in the world of polar expeditions. He won a free cabin on Quark’s 2026 trip for the “Svalbard Explorer: Best of High Arctic Norway” which is part of the sweepstakes. This is an unparalleled opportunity for Novak to venture into the Arctic and establish himself as a knowledgeable advisor in the niche field of expedition travel in the process.
A New Niche for Novak: Expanding into Polar Expeditions
Before entering the realm of polar expeditions, Novak was already known for his specialisation in vacation packages to Hawaii, Disney resorts, and luxurious scenic train journeys. However, his recent foray into selling expedition tours, particularly those with Quark Expeditions, has proven to be a successful move. His win in the Arctic Sweepstakes came as a surprise, especially given that he was still a relative newcomer to selling polar travel. This accomplishment highlights the growing interest in niche travel markets and how even experienced travel advisors can find success in new areas with the right approach.
Advertisement
The Arctic Sweepstakes, which ran from April to June 2025, allowed travel advisors to earn entries for every expedition booking they made. Novak’s dedication to Quark Expeditions, a company he now regards as his go-to provider for polar travel, paid off. Winning a place on the “Svalbard Explorer” trip was especially significant because, for Novak, it marks not only a personal milestone but also a new business opportunity as he dives deeper into the growing sector of polar tourism.
Quark Expeditions: A Leading Provider in Polar Travel
Quark Expeditions has long been known for offering some of the most immersive and unique travel experiences available, with its focus on polar regions like the Arctic and Antarctic. Their small ships, designed for intimate travel experiences with fewer than 200 guests, make it possible to reach remote, pristine destinations that larger vessels cannot access. This sets Quark apart from other cruise operators and aligns with the growing demand for adventure tourism in remote locations.
Advertisement
Novak’s recent success underscores the value of offering such specialised travel experiences. Polar expeditions attract an audience seeking adventure and an in-depth, authentic experience with nature. From the icy landscapes of Svalbard to the wildlife sightings of Antarctica, the appeal of these destinations is increasing, and travel advisors like Novak are helping to facilitate these once-in-a-lifetime journeys for their clients.
How Polar Expeditions Are Gaining Popularity
The rise in interest for polar travel is being driven by several factors, including a growing desire for unique and exclusive travel experiences. As global awareness around sustainability and climate change continues to rise, more travellers are eager to visit polar regions to witness these areas before they change. The allure of seeing the Northern Lights, observing polar bears in the wild, or exploring pristine icy landscapes draws adventure seekers from all over the world.
Advertisement
In addition to the usual reasons for travel—exploration, relaxation, and adventure—many tourists are increasingly seeking experiences that are both educational and impactful. Polar expeditions offer a chance to not only marvel at some of the most remote places on Earth but also to learn about the fragile ecosystems and wildlife that call these regions home. For travel advisors, this creates a lucrative opportunity to promote trips that are not only memorable but also contribute to conservation efforts.
The Benefits of Niche Specialisation in Travel
For Brad Novak, the success of his transition into selling polar expeditions highlights the importance of specialising in niche travel markets. By expanding his portfolio to include polar expeditions, Novak is tapping into a growing demand for adventure and eco-tourism experiences. His ability to offer expert advice and tailor unique itineraries for clients interested in such expeditions is setting him apart in the competitive travel industry.
Specialising in a niche market allows travel advisors to build a loyal client base that values their expertise. By staying informed about new trends and emerging destinations like Svalbard, Greenland, and Antarctica, Novak is positioning himself as an authority in a field that offers substantial growth potential. This niche focus not only benefits Novak’s career but also meets the increasing consumer demand for curated, high-quality travel experiences.
Polar Expeditions and the Future of Travel
Brad Novaks’s achievement is a case in point regarding new adventurous opportunities for a travel advisor’s advancement. While the polar travel industry is still in its development, there is opportunity for advisors to specialise and cater to a new generation of travellers seeking adventure and authenticity. This is the focus of global toursim which will play a critical role in forming the future of travel.
These kinds of trips in unique off-the-beaten-path of destinations like the Arctic, Antarctica, and beyond give explorers an amazing chance to venture to some of the last real wilderness regions on Earth, teeming with unique wildlife. For some travel agents, offering something so unique and immersing is highly valuable. By embracing niche travel, advisors like Brad Novak are not just offering trips; they are providing their clients with life-changing experiences.
Advertisement
